"Israelis, unlike Canadians and Americans, don't take s--- from anybody. When the security agency in Israel (the ISA) started to tighten security and we had to wait in line for — not for hours — but 30 or 40 minutes, all hell broke loose here. We said, 'We're not going to do this. You're going to find a way that will take care of security without touching the efficiency of the airport."
That, in a nutshell is "Israelification" - a system that protects life and limb without annoying you to death. The goal at Ben-Gurion is to move fliers from the parking lot to the airport lounge in a maximum of 25 minutes.
Eight years after 9/11, why are we still so reactive, so un-Israelified?
"We have a saying in Hebrew that it's much easier to look for a lost key under the light, than to look for the key where you actually lost it, because it's dark over there. That's exactly how (North American airport security officials) act," Sela said. "You can easily do what we do. You don't have to replace anything. You have to add just a little bit — technology, training. But you have to completely change the way you go about doing airport security. And that is something that the bureaucrats have a problem with. They are very well enclosed in their own concept."
And rather than fear, he suggests that outrage would be a far more powerful spur to provoking that change.
"But, what can you do? Americans and Canadians are nice people and they will do anything because they were told to do so and because they don't know any different."