Education was once understood as training for freedom. Not merely the transmission of information, education entailed the formation of manners and taste. Aristotle thought we should be raised "so as both to delight in and to be pained by the things that we ought; this is the right education."
"Plato before him," writes C. S. Lewis, "had said the same. The little human animal will not at first have the right responses. It must be trained to feel pleasure, liking, disgust, and hatred at those things which really are pleasant, likeable, disgusting, and hateful."
This kind of training goes against the grain, and who has time for that?
One obvious problem with the philosophy of [making education appealing by aiming low] is that it is more suited to producing a generation of barbarians and morons than to raising the sort of men who make good husbands, fathers and professionals. If you keep meeting a boy where he is, he doesn't go very far.