Your taste is why your work disappoints you — Ira Glass

Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this. And if you are just starting out or you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work. ... It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions.

The Anatomy of Web Design by MIX Online

The most common, politically correct web design process diagram goes somewhat like this:


But the process our little team used—and to be perfectly honest, it's the process that more closely resembles the real-world web design process—went somewhat like this:


If I had to break it down, there would be three steps: (1) Find the soul of the business, (2) Figure out what to build, (3) Ramp up the production team...

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